Independent Benchmark

Restoration Industry Transparency Index

HearthDry scores platforms on publicly documented practices across five dimensions. Scores are editorial assessments based on published terms, contractor feedback, and homeowner experience reports — not paid endorsements.

Platform	Type	Overall	Lead Sharing	Pricing Transparency	IICRC Certification Focus	Editorial Independence	Homeowner Tools & Education
HearthDry Pay-per-call to single certified pro — no shared leads	Independent Resource	94	95	95	90	95	95
SERVPRO Direct to franchise location — no third-party lead sharing	Franchise Brand	64	90	50	85	30	55
ServiceMaster Restore Direct to franchise — no lead marketplace	Franchise Brand	62	90	45	85	30	50
Fixr Contractor matching via /pros; compare quotes flow	Editorial + Lead Gen	56	40	75	35	65	70
Forbes Home Affiliate referrals and advisory board-reviewed content	Editorial + Affiliate	55	45	70	40	75	45
RestorationMasterFinder Exclusive ZIP assignment; flat monthly fee for contractors	Niche Lead Generator	52	70	60	50	45	25
WaterDamageAdvisor Contractor network referral	Niche Directory	47	50	40	55	60	20
Thumbtack Pros pay per lead bid; multiple pros contact homeowner	Marketplace	40	30	55	25	40	55
Modernize Email referral to local contractors; Connect follow-up platform	Lead Generator	36	35	45	20	40	40
Angi Shared leads to 3–5 contractors; pay-per-lead for pros ($150–$400)	Marketplace	34	25	40	30	35	45
HomeAdvisor Shared leads; same IAC parent as Angi	Marketplace	34	25	40	25	35	50

Scoring Dimensions

Lead Sharing (25% weight) — Does the platform sell the same lead to multiple contractors simultaneously?

Pricing Transparency (20% weight) — Are lead costs and homeowner pricing clearly disclosed?

IICRC Certification Focus (20% weight) — Does the platform prioritize or verify IICRC-certified restoration contractors?

Editorial Independence (20% weight) — Is educational content independent from pay-to-rank listing fees?

Homeowner Tools & Education (15% weight) — Does the platform offer cost calculators, insurance guidance, or emergency tools?

Methodology: HearthDry research standards · How we rank contractors